Blog.

Zest is a Dubai-based digital strategy consultancy specializing in SEO, GEO, and AI search visibility for SMBs. This blog documents what actually works: real tests, real results, and the strategy decisions behind them.

Jun 5, 2026

A custom website looks like control. Often it's a very expensive cage.

Going custom isn't the serious choice it looks like. Why I build most clients on platforms, and when custom is worth it.

Web developtment

May 21, 2026

The LLMs are your new press office and nobody sent them a brief.

Earned media, brand mentions, community signals. How LLMs rewrote the rules of who speaks for your brand.

AI readiness

May 14, 2026

From Lovable to Framer: why rebuilding my website was more of an AI strategy decision, than a simple redesign

SPA, SSR, dedicated service pages, schema per page. The structural decisions that determine whether AI systems can find and cite your business.

Web development - GEO

Zest Your Business website built on Lovable

May 7, 2026

I tested my website's AI visibility. Here's what I found.

I audited my own site for AI visibility across ChatGPT, Perplexity and Google AIO. Real results, real fixes, and what a single-page site can't solve.

AI readiness

Who's behind Zest?

About me

Hi, I'm Alicia. I help SMBs become visible, credible, and built to grow.

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Fractional CMO
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European & GCC clients
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English & French
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Digital expert
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Strategy first
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SEO & GEO

Fractional CMO

Dubai-based

English & French

European & GCC clients

AI native

More about me

What services does Zest offer?

SEO, GEO & UX Optimization

Audit, fix, optimize, track. So you rank, get recommended, and convert.

Copywriting

Content strategy

A/B testing

AI readiness

UX recommendations

Generative engine optimization

Website & E-commerce

Build, optimize, and fix - so your site or store actually converts.

Shopify store setup & design

Product page optimization

Conversion rate optimization

Analytics & reporting

AI & Automation

Connect your tools, automate your workflows, and get time back.

Make, Zapier, Manychat

AI prompts

Workflow design

Time saving

Brand Positioning

Define what you stand for and how to say it - so the right people recognize you instantly.

Brand audit

Brand messaging

Positioning strategy

Tone of voice guidelines

Competitive analysis

Brand story & narrative

Social media Strategy

You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.

Social media audit

Content strategy & calendar

Engagement & growth tactics

Monthly performance report

Strategic Partnership

Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.

Full digital strategy

Monthly execution & management

Weekly performance calls

All channels covered

Priority access & support

Quarterly growth roadmap

SEO, GEO & UX Optimization

Audit, fix, optimize, track. So you rank, get recommended, and convert.

Copywriting

Content strategy

A/B testing

AI readiness

UX recommendations

Generative engine optimization

Website & E-commerce

Build, optimize, and fix - so your site or store actually converts.

Shopify store setup & design

Product page optimization

Conversion rate optimization

Analytics & reporting

AI & Automation

Connect your tools, automate your workflows, and get time back.

Make, Zapier, Manychat

AI prompts

Workflow design

Time saving

Brand Positioning

Define what you stand for and how to say it - so the right people recognize you instantly.

Brand audit

Brand messaging

Positioning strategy

Tone of voice guidelines

Competitive analysis

Brand story & narrative

Social media Strategy

You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.

Social media audit

Content strategy & calendar

Engagement & growth tactics

Monthly performance report

Strategic Partnership

Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.

Full digital strategy

Monthly execution & management

Weekly performance calls

All channels covered

Priority access & support

Quarterly growth roadmap

SEO, GEO, UX

Audit, fix, optimize, track. So you rank, get recommended, and convert.

Copywriting

Content strategy

A/B testing

AI readiness

UX recommendations

Generative engine optimization

Website & ecom

Build, optimize, and fix - so your site or store actually converts.

Shopify store setup & design

Product page optimization

Conversion rate optimization

Analytics & reporting

AI & automation

Connect your tools, automate your workflows, and get time back.

Make, Zapier, Manychat

AI prompts

Workflow design

Time saving

Brand Positioning

Define what you stand for and how to say it - so the right people recognize you instantly.

Brand audit

Brand messaging

Positioning strategy

Tone of voice guidelines

Competitive analysis

Brand story & narrative

Social media

You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.

Social media audit

Content strategy & calendar

Engagement & growth tactics

Monthly performance report

Strategic Partnership

Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.

Full digital strategy

Monthly execution & management

Weekly performance calls

All channels covered

Priority access & support

Quarterly growth roadmap

More info