Ama Molto.
SEO audit, UX audit, technical fixes, copywriting, and strategic content ideas.
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Challenge
(01)
AMA Molto needed to drive consistent traffic and qualified leads year-round, not just during peak season.
With an international audience in mind and a developer-built site offering very limited flexibility, the real challenge was delivering impact within strict technical and ressources constraints.
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Solution
(02)
Running a full SEO and UX audit to define a clear strategy.
We started with a full SEO audit: crawl analysis, title tags, meta descriptions, H1s, internal linking, and technical issues. Alongside that, a UX audit covering information architecture, page hierarchy, and conversion flow. Every finding was prioritized by impact and feasibility within the platform's constraints.
From there, we rewrote the copy across all main pages for both search visibility and conversion. Titles, metas, and H1s were fixed. Technical recommendations were fully documented and handed off to the dev with specifications: schema markup, canonical tags, trailing slashes, and navbar restructure.
Strategic content ideas were mapped out for 2026: blog topics, content formats, lead magnet concepts, and an FAQ structure to capture off-season and international traffic. A site restructure proposal was also outlined to position destination weddings as the primary service.
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Conclusion
(03)
AMA Molto now has a clear roadmap to grow beyond borders and beyond wedding season.
Better copy, a cleaner SEO base, and a set of strategic content ideas ready to build on. Some technical improvements are still pending as the site was built by an external dev team and this didn't always allow us to go as far as we wanted. But the foundation is there and the next step is monitoring traffic to confirm the impact of the new setup.
If you're planning a wedding or an event in Belgium, or somewhere further away, go take a look at what Kelly does at amamolto.be. I'm already married, but our ten-year anniversary might just deserve the full Ama Molto experience.
And if your site is struggling with visibility or you're not showing up where your clients are looking, send me a message at hello@zest-your-business.com
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